Short Waves Festival is an international short film festival which dates back to 2009. In 2021 we redesigned the whole brand and created a visual identity of this year’s edition which main theme was Mirror Mirror. Why? There are multiple answers. It is first and foremost our new normal, our experiences, changes, and different reality that make us examine ourselves more intently. The pandemic has significantly intensified the Internet immersion and the dual functioning in online/offline mode.