The Challenge
One third of all food produced each year is wasted, yet food supply will need to grow 70% by 2050 to meet the needs of a growing population. Formed out of Cambridge University, Better Origin have created a unique insect based biosystems that can fix these problems; turning waste into valuable natural resources. They needed a brand that reflected not just their process, but their purpose – as well as the long-term positive impact potential of biotech as a weapon against
Strategy
We developed a brand strategy that championed Better Origin as ‘the missing link in a broken food chain’.
Crucially, the brand needed to appeal both tech investors, and large, change-focused food groups, such as Whole
Foods and Waitrose. We achieved this by shunning the design tropes of sustainable and agricultural organisations,
and instead presenting the brand as a leading edge
Look & feel
The identity is tech focused and serious, with a purposeful aesthetic. Bold typography, streamlined iconography and an
understated pallet help to create an impression of power, credibility and immense potential.
Logo design
The logo is based around a customised version of the brand’s headline typeface: Styrene A from Commercial Type.
By combining hard, mechanical edges with organic curves, it references the way in which Better Origin combines
science and nature. The Origin Icon is a visual shorthand for the key themes at the heart of Better Origin.
It represents the cyclical nature of the food system and can be repeated to create a linking chain as well as be a
container for information and
"Ascend Studio understood the complexities of our work and scope of our ambition. They helped us identify
fundamental truths, and took us through a journey helping us crystallise our vision. We now have a
commercially viable brand founded on purpose, and a clear proposition which is opening the right doors.
They have been inspiring to work with; a brilliant balance of strategic thinking and fresh, creative output.
I believe that this is what makes Ascend one of the leading brand strategy studios in the UK
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浅谈专业品牌设计的优势是什么?通常消费者在认识一个企业都是从一个品牌开始的,因为良好的品牌形象可以给公司带来很多好处,所以很多企业都必须要进行品牌设计。而很多企业并没有专业品牌设计团队,所以必须要选择一个专业的品牌设计公司来对企业形象进行优化设计。那么专业品牌设计的优势是什么呢?上海品牌设计公司的小编就来给大家简单的介绍一下。Watch

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